Seminar In Global Management & Competitive Intelligence

This is the capstone course of the program and is taken after completion of 45 credit hours. It covers advanced readings in the students’ track of choice. The student is required to prepare a research (either a conceptual or a field study) and present it in an intelligent and professional manner. The course will develop a framework for understanding the importance of Competitive Intelligence in formulating both business level strategy and in choosing competitive tactics. Class assignments will give students hands on experience analyzing an industry and the competitors in the industry. Students will choose a business or product line and then study key competitors using both firm’s internal data and on competitors and publicly available data. This course can be attended either in ESLSCA’s premises in Paris or in Cairo.

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