Service Marketing

The course is designed to address issues related to marketing and managing services and delivering quality service to customers. The course focuses on how to attract, retain and build strong customer relationships through quality service and services. The methods and concepts presented during the course are applicable to every organization whose core product is service (e.g., banks, transportation companies, hotels, hospitals, educational institutions, professional services, telecommunication, etc.) and to organizations that depend on service excellence for competitive advantage (high technology manufacturers, automotive, industrial products, etc.)

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