School of Visual Arts & Creative industries

Word from the Dean

Word from the Dean

Dr. Mervat Abou Oaf

Dr. Mervat Abou Oaf

Dr. Mervat Abou Oaf

Welcome to the School of Visual Arts & Creative Industries

Dear Students and Future Creators,

Welcome to the School of Visual Arts & Creativity Management (VACM) at ESLSCA University — your new space for imagination, growth, and limitless possibilities.

After thirty years of teaching, mentoring, and leading academic programs at the American University in Cairo and beyond, I joined ESLSCA with a firm conviction that Egypt deserves a top-tier creative and educational institution where young minds are inspired to question, innovate, experiment, create, and lead. Today, VACM embodies that vision by integrating cinematic studies, new media, and communication within a dynamic, student-focused, future-driven academic and professional ecosystem.

Welcome to the School of Visual Arts & Creative Industries

Dear Students and Future Creators,

Welcome to the School of Visual Arts & Creativity Management (VACM) at ESLSCA University — your new space for imagination, growth, and limitless possibilities.

After thirty years of teaching, mentoring, and leading academic programs at the American University in Cairo and beyond, I joined ESLSCA with a firm conviction that Egypt deserves a top-tier creative and educational institution where young minds are inspired to question, innovate, experiment, create, and lead. Today, VACM embodies that vision by integrating cinematic studies, new media, and communication within a dynamic, student-focused, future-driven academic and professional ecosystem.

The creative industries are lively, complex, and constantly evolving. Whether you're into filmmaking, journalism, media entrepreneurship, digital storytelling, or any other creative pursuit, our goal is to ensure you're fully prepared to step into your chosen field confidently. You will gain not only academic knowledge and theoretical insights, but also practical experience, industry exposure, ethical principles, and the professional mindset needed to add value wherever you go.

My belief in you is steadfast. I am deeply dedicated to fostering a learning community that values knowledge, encourages curiosity, and recognizes that learning is a lifelong journey that extends beyond a degree. Here, you're encouraged to master craft and technique to discover who you are as thinkers, reporters, storytellers, and professionals.

At VACM, you are part of a community — one that supports, celebrates, and learns from each other. Together, we will build bridges between academia and industry, Egypt and the world, ambition and achievement. Working alongside our university leadership, expert faculty, committed staff, and proactive industry partners, you will bridge classroom learning with real-world experience on a challenging and rewarding journey that promotes culture, creativity, and the future of Egypt’s creative industries.


I am honored to be part of your journey, and I am excited for the stories you will tell,
the ideas you will bring to life, and the change you will inspire.

With pride and faith,

Dr. Mervat Abou Oaf

Dean, School of Visual Arts & Creative Industries

ESLSCA University – Egypt

The creative industries are lively, complex, and constantly evolving. Whether you're into filmmaking, journalism, media entrepreneurship, digital storytelling, or any other creative pursuit, our goal is to ensure you're fully prepared to step into your chosen field confidently. You will gain not only academic knowledge and theoretical insights, but also practical experience, industry exposure, ethical principles, and the professional mindset needed to add value wherever you go.

My belief in you is steadfast. I am deeply dedicated to fostering a learning community that values knowledge, encourages curiosity, and recognizes that learning is a lifelong journey that extends beyond a degree. Here, you're encouraged to master craft and technique to discover who you are as thinkers, reporters, storytellers, and professionals.

At VACM, you are part of a community — one that supports, celebrates, and learns from each other. Together, we will build bridges between academia and industry, Egypt and the world, ambition and achievement. Working alongside our university leadership, expert faculty, committed staff, and proactive industry partners, you will bridge classroom learning with real-world experience on a challenging and rewarding journey that promotes culture, creativity, and the future of Egypt’s creative industries.


I am honored to be part of your journey, and I am excited for the stories you will tell,
the ideas you will bring to life, and the change you will inspire.

With pride and faith,

Dr. Mervat Abou Oaf

Dean, School of Visual Arts & Creative Industries

ESLSCA University – Egypt

School of Visual Arts & Creative Industires

01 — Vision

Vision

Vision

Vision

Our vision is to position Egypt as a leading regional and global hub for excellence in undergraduate and graduate education in cinema, media, and theater.

We Aspire To

Establish Egypt as a hub of excellence in cinema, media, and theatre education.

Highlight innovation and advanced technologies.

02 — Mission

Mission

Mission

Mission

Our mission is to educate and train students to become highly skilled professionals capable of working effectively within the changing landscapes of cinema, media, and creative industries. We are dedicated to advancing artistic practice, applied research, and professional innovation that enable our graduates to contribute meaningfully in diverse global settings.

What We Stand For

Our Core Values

The principles and beliefs that guide our academic culture, teaching approach, and community engagement.

  • 01

    Public Interest
    Public Interest

    Serving societal needs by focusing on creative, cultural,
    and media issues of relevance to Egypt and beyond.

    Serving societal needs by focusing on creative, cultural,
    and media issues of relevance to Egypt and beyond.

  • 02

    Inclusiveness and Tolerance
    Inclusiveness and Tolerance

    Fostering a diverse, respectful learning environment where all voices are valued.

    Fostering a diverse, respectful learning environment where all voices are valued.

  • 03

    Professional Ethics
    Professional Ethics

    Upholding truth, fairness, and accountability in academic and creative work.

    Upholding truth, fairness, and accountability in academic and creative work.

  • 04

    Innovation and Adaptability
    Innovation and Adaptability

    Embracing technology and critical thinking to respond to evolving creative landscapes.

    Embracing technology and critical thinking to respond to evolving creative landscapes.

  • 05

    Collaboration and Community
    Collaboration and Community

    Building strong networks with academia, industry, and cultural institutions locally and internationally.

    Building strong networks with academia, industry, and cultural institutions locally and internationally.

BACHELOR OF

Cinematic Studies

Cinematic Studies

Career Paths

  • Sound Designer

  • Set Designer

  • Cinematographer

  • Scenographer

  • Producer

  • Screenwriter

  • Film Editor

  • Creative Director

International Academic Partners

BACHELOR OF

Cinematic Studies

Cinematic Studies

Cinematic Studies

Career Paths

About the Program

Craft the Art of Visual Storytelling

Craft the Art of Visual Storytelling

Craft the Art of Visual Storytelling

The Bachelor of Cinematic Studies at ESLSCA University is a three-year filmmaking degree combining theory, hands-on practice, and entrepreneurship to prepare students as complete filmmakers ready for the industry.

The Bachelor of Cinematic Studies at ESLSCA University is a three-year filmmaking degree combining theory, hands-on practice, and entrepreneurship to prepare students as complete filmmakers ready for the industry.

The Bachelor of Cinematic Studies at ESLSCA University is a three-year filmmaking degree combining theory, hands-on practice, and entrepreneurship to prepare students as complete filmmakers ready for the industry.

3 Years

Duration

12+ Careers

Career Paths

  • Sound Designer

  • Set Designer

  • Cinematographer

  • Scenographer

  • Producer

  • Screenwriter

  • Film Editor

  • Creative Director

About the Program

Shape the Future of Digital Media

Shape the Future of Digital Media

Shape the Future of Digital Media

The Bachelor of New Media & Communication at ESLSCA University equips students with the creative, strategic, and practical skills needed to thrive in today’s fast-evolving media and communication industries.

The Bachelor of New Media & Communication at ESLSCA University equips students with the creative, strategic, and practical skills needed to thrive in today’s fast-evolving media and communication industries.

The Bachelor of New Media & Communication at ESLSCA University equips students with the creative, strategic, and practical skills needed to thrive in today’s fast-evolving media and communication industries.

3 Years

Duration

10+ Careers

Career Paths

BACHELOR OF

New Media and Communication

New Media and
Communication

New Media and Communication

Career Paths

  • Sound Designer

  • Set Designer

  • Cinematographer

  • Scenographer

  • Producer

  • Screenwriter

  • Film Editor

  • Creative Director

  • Advertising Specialist

  • Broadcast Producer

  • Broadcast Analyst

  • Content Strategist

  • Copywriter

  • Editorial Manager

  • Journalist

  • Multimedia Specialist

  • Podcast and Radio Producer

  • Technical Communicator

  • Director of Communications

  • Digital Strategy

download

brochure

Download the ESLSCA brochure to explore our programs, academic pathways, and student experience in detail.
Get a clear overview of admissions, specializations, and what makes learning at ESLSCA unique.
Access it anytime through our website and take the next step toward your future.

download

brochure

Download the ESLSCA brochure to explore our programs, academic pathways, and student experience in detail.
Get a clear overview of admissions, specializations, and what makes learning at ESLSCA unique.
Access it anytime through our website and take the next step toward your future.

download

brochure

Download the ESLSCA brochure to explore our programs, academic pathways, and student experience in detail.
Get a clear overview of admissions, specializations, and what makes learning at ESLSCA unique.
Access it anytime through our website and take the next step toward your future.